NCAA Tournament Deal With CBS, Turner Extended Billion Dollar Deal Through 2032
With eight years left on their deal to broadcast the NCAA tournament, CBS and Turner are tacking on another eight. The extension announced Tuesday goes all the way through 2032. The length of the contract is not unusual for college sports these days, though with the NCAA facing legal challenges on multiple fronts, a lot can change in 16 years. The extension pays an average of $1.1 billion per season, up from more than $770 million on average under the current contract. The new deal includes the rights to technologies that have yet to be invented. It retains the existing format for TV, with early-round games aired across CBS and three Turner networks: TBS, TNT and truTV. The Final Four will keep alternating between CBS and Turner.